Strategic Communications Consultancy
Strategic Communications Consultancy
Doing good
for those who do good
Doing good
for those who do good
Caliu helps NGOs, international programmes and purpose-driven organisations communicate with greater clarity, credibility and impact.
Caliu helps NGOs, international programmes and purpose-driven organisations communicate with greater clarity, credibility and impact.
Caliu clients
Caliu clients
About
About
A strategic partner for organisations that matter.
A strategic partner for organisations that matter.
What could your organisation achieve if your communications were truly working for you?
Caliu exists to help purpose-driven leaders answer this question. Founded by Burhan Omar and Mercè Pau, we bring more than two decades of combined experience across international NGOs, UN programmes, peacebuilding, humanitarian and public affairs contexts. We work closely with organisations to build trust, strengthen relationships and tell their story with clarity and integrity.
What could your organisation achieve if your communications were truly working for you?
Caliu exists to help purpose-driven leaders answer this question. Founded by Burhan Omar and Mercè Pau, we bring more than two decades of combined experience across international NGOs, UN programmes, peacebuilding, humanitarian and public affairs contexts. We work closely with organisations to build trust, strengthen relationships and tell their story with clarity and integrity.
Services
Services
How Caliu supports you.
How Caliu supports you.
Tailored communications support that strengthens narratives, builds stakeholder trust and helps your organisation communicate with clarity and confidence.
Tailored communications support that strengthens narratives, builds stakeholder trust and helps your organisation communicate with clarity and confidence.
Communications Strategy
Strong communications start with a clear strategy. We work with organisations to develop narrative frameworks, define key messages, map stakeholders and build communications plans that are coherent, purposeful and built to last. Whether you are launching a new programme, repositioning your organisation or simply need greater clarity in how you communicate, we help you lay the right foundations.
Storytelling & Content Development
We help organisations find and tell the stories that matter — success stories, impact reports, donor updates, feature articles, case studies and editorial content that brings your work to life. We combine strategic framing with strong writing and editorial craft to produce content that is credible, human and genuinely engaging for the audiences you need to reach.
Digital & Social Media Communications
From social media strategy and community management to email campaigns, website content and digital storytelling, we help organisations build a consistent and credible presence across digital channels. We combine strategic thinking with hands-on production capability, so your digital communications reflect both the depth of your work and the people behind it.
Stakeholder Engagement & Donor Communications
Communicating effectively with funders, partners and institutional stakeholders requires a different kind of care. We help organisations develop stakeholder communications that are clear, well-structured and strategically aligned — including donor updates, funder reports, partner briefings and relationship-building communications that strengthen trust over time.
Training & Capacity Building
We design and deliver communications training for NGO teams, programme staff and organisational leaders — covering areas such as messaging development, stakeholder communications, digital communications and effective storytelling. Our training is practical, grounded in real-world experience and tailored to the contexts your teams actually work in.
Reputation & Issues Management
Organisations working in complex or sensitive environments need to be prepared for moments when communications becomes critical. We support organisations in developing issues management frameworks, preparing for difficult communications scenarios and responding to reputational challenges with clarity, calm and strategic judgement.
Communications Strategy
Strong communications start with a clear strategy. We work with organisations to develop narrative frameworks, define key messages, map stakeholders and build communications plans that are coherent, purposeful and built to last. Whether you are launching a new programme, repositioning your organisation or simply need greater clarity in how you communicate, we help you lay the right foundations.
Storytelling & Content Development
We help organisations find and tell the stories that matter — success stories, impact reports, donor updates, feature articles, case studies and editorial content that brings your work to life. We combine strategic framing with strong writing and editorial craft to produce content that is credible, human and genuinely engaging for the audiences you need to reach.
Digital & Social Media Communications
From social media strategy and community management to email campaigns, website content and digital storytelling, we help organisations build a consistent and credible presence across digital channels. We combine strategic thinking with hands-on production capability, so your digital communications reflect both the depth of your work and the people behind it.
Stakeholder Engagement & Donor Communications
Communicating effectively with funders, partners and institutional stakeholders requires a different kind of care. We help organisations develop stakeholder communications that are clear, well-structured and strategically aligned — including donor updates, funder reports, partner briefings and relationship-building communications that strengthen trust over time.
Training & Capacity Building
We design and deliver communications training for NGO teams, programme staff and organisational leaders — covering areas such as messaging development, stakeholder communications, digital communications and effective storytelling. Our training is practical, grounded in real-world experience and tailored to the contexts your teams actually work in.
Reputation & Issues Management
Organisations working in complex or sensitive environments need to be prepared for moments when communications becomes critical. We support organisations in developing issues management frameworks, preparing for difficult communications scenarios and responding to reputational challenges with clarity, calm and strategic judgement.
Communications Strategy
Strong communications start with a clear strategy. We work with organisations to develop narrative frameworks, define key messages, map stakeholders and build communications plans that are coherent, purposeful and built to last. Whether you are launching a new programme, repositioning your organisation or simply need greater clarity in how you communicate, we help you lay the right foundations.
Storytelling & Content Development
We help organisations find and tell the stories that matter — success stories, impact reports, donor updates, feature articles, case studies and editorial content that brings your work to life. We combine strategic framing with strong writing and editorial craft to produce content that is credible, human and genuinely engaging for the audiences you need to reach.
Digital & Social Media Communications
From social media strategy and community management to email campaigns, website content and digital storytelling, we help organisations build a consistent and credible presence across digital channels. We combine strategic thinking with hands-on production capability, so your digital communications reflect both the depth of your work and the people behind it.
Stakeholder Engagement & Donor Communications
Communicating effectively with funders, partners and institutional stakeholders requires a different kind of care. We help organisations develop stakeholder communications that are clear, well-structured and strategically aligned — including donor updates, funder reports, partner briefings and relationship-building communications that strengthen trust over time.
Training & Capacity Building
We design and deliver communications training for NGO teams, programme staff and organisational leaders — covering areas such as messaging development, stakeholder communications, digital communications and effective storytelling. Our training is practical, grounded in real-world experience and tailored to the contexts your teams actually work in.
Reputation & Issues Management
Organisations working in complex or sensitive environments need to be prepared for moments when communications becomes critical. We support organisations in developing issues management frameworks, preparing for difficult communications scenarios and responding to reputational challenges with clarity, calm and strategic judgement.
Why choose Perspectiva
Why choose Perspectiva
Caliu is not an agency.
Caliu is not an agency.
No junior teams. No volume-driven outputs. Just experienced, embedded partnership with people who care about your work.
No junior teams. No volume-driven outputs. Just experienced, embedded partnership with people who care about your work.
Elsewhere
Junior teams delivering the work
Generic outputs, fast turnaround
Disconnected from your mission
Transactional agency relationships
Communicating for visibility, not impact
Elsewhere
Junior teams delivering the work
Generic outputs, fast turnaround
Disconnected from your mission
Transactional agency relationships
Communicating for visibility, not impact
With Caliu
Direct senior partnership
Strategic thinking and execution combined
Genuinely invested in your mission
Collaborative, embedded approach
Communications grounded in credibility and purpose
With Caliu
Direct senior partnership
Strategic thinking and execution combined
Genuinely invested in your mission
Collaborative, embedded approach
Communications grounded in credibility and purpose
"It has been a true pleasure to work with Merce and Burhan whose passion and dedication shine through every advocacy campaign they develop. Their innovative ideas and strategic vision have greatly enhanced our efforts to promote the safety of journalists in Myanmar."
Ma Zee
Founder, Exile Hub
"It has been a true pleasure to work with Merce and Burhan whose passion and dedication shine through every advocacy campaign they develop. Their innovative ideas and strategic vision have greatly enhanced our efforts to promote the safety of journalists in Myanmar."
Ma Zee
Founder, Exile Hub
Philosophy
Philosophy
Human-centred communications, grounded in strategy.
Human-centred communications, grounded in strategy.
We founded Caliu because we believe the organisations doing the most meaningful work in the world often struggle to communicate it well — not for lack of ambition, but for lack of the right support.
Our approach combines senior strategic thinking with practical implementation capability. We work closely with clients as partners rather than distant service providers — embedded in their work, invested in their mission, and committed to communications that build genuine trust.
We founded Caliu because we believe the organisations doing the most meaningful work in the world often struggle to communicate it well — not for lack of ambition, but for lack of the right support.
Our approach combines senior strategic thinking with practical implementation capability. We work closely with clients as partners rather than distant service providers — embedded in their work, invested in their mission, and committed to communications that build genuine trust.
Burhan & Mercè
Burhan & Mercè
— Co-founders, Caliu Communications
— Co-founders, Caliu Communications
Testimonials
Testimonials
Here's what clients say
Here's what clients say
Experiences from teams and organisations we’ve supported
Experiences from teams and organisations we’ve supported
"Mercè and Burhan has done a tremendous job working directly with our local partners throughout the South and Southeast Asia region to design communication trainings for them, build their communication capacity, gather new stories and insights, and ensure that their stories are told in an honest and empowering manner."
Scott Aronson
FHI 360
"Their exceptional skills in communication and strategy have greatly enhanced our initiatives, bringing fresh ideas and clarity to our messaging. We are deeply grateful for their invaluable contributions and the positive impact they have made on our work."
Ma Zee
Exile Hub
"They took on a complex project which involved coordinating across multiple teams and countries to gather information for some case studies which were very well received across the organisation and externally.”
Heather Alcock
VSO
"Mercè and Burhan has done a tremendous job working directly with our local partners throughout the South and Southeast Asia region to design communication trainings for them, build their communication capacity, gather new stories and insights, and ensure that their stories are told in an honest and empowering manner."
Scott Aronson
FHI 360
"They took on a complex project which involved coordinating across multiple teams and countries to gather information for some case studies which were very well received across the organisation and externally.”
Heather Alcock
VSO
"Their exceptional skills in communication and strategy have greatly enhanced our initiatives, bringing fresh ideas and clarity to our messaging. We are deeply grateful for their invaluable contributions and the positive impact they have made on our work."
Ma Zee
Exile Hub
Caliu is a Catalan word that has no direct translation to English. It's the warmth that radiates from glowing embers; not a blazing fire but the steady, lasting heat that remains longer. It's the act of making another person feel welcomed, at ease, and cared for.
It's the Mediterranean sun on your cheeks,
the warmth of a conversation that stays with you.
The feeling of being genuinely heard.
The kind of connection that builds trust over time.
And this is our promise to you: a partnership built on trust, genuine investment and the kind of warmth that stays long after the conversation ends.
Caliu's calling
FAQ
FAQ
Common questions answered.
Common questions answered.
Find answers to the most common questions below. If you still have questions of your own, just get in touch.
Find answers to the most common questions below. If you still have questions of your own, just get in touch.
Who will I work with?
You work directly with Burhan and Mercè — always. Caliu is a senior-led consultancy. There are no junior teams handling your account behind the scenes.
What types of organisations do you work with?
We work primarily with NGOs, INGOs, UN programmes and purpose-driven organisations. We're drawn to work that contributes meaningfully to society and partner with organisations whose missions we genuinely believe in.
Can you support both strategy and execution?
Yes — this is one of Caliu's core strengths. We combine senior strategic communications advisory with hands-on editorial, digital and content production capability, so you don't need to manage multiple providers.
Where are you based and do you work internationally?
We're based in Barcelona, Spain, and work with organisations across Europe, Southeast Asia and globally. Much of our work is delivered remotely, and we're experienced working across time zones and cultural contexts.
What does a typical engagement look like?
Engagements vary depending on your needs — from project-based work and strategic reviews to longer retainer partnerships. We start with a free conversation to understand your situation and explore how we can best support you.
Who will I work with?
You work directly with Burhan and Mercè — always. Caliu is a senior-led consultancy. There are no junior teams handling your account behind the scenes.
What types of organisations do you work with?
We work primarily with NGOs, INGOs, UN programmes and purpose-driven organisations. We're drawn to work that contributes meaningfully to society and partner with organisations whose missions we genuinely believe in.
Can you support both strategy and execution?
Yes — this is one of Caliu's core strengths. We combine senior strategic communications advisory with hands-on editorial, digital and content production capability, so you don't need to manage multiple providers.
Where are you based and do you work internationally?
We're based in Barcelona, Spain, and work with organisations across Europe, Southeast Asia and globally. Much of our work is delivered remotely, and we're experienced working across time zones and cultural contexts.
What does a typical engagement look like?
Engagements vary depending on your needs — from project-based work and strategic reviews to longer retainer partnerships. We start with a free conversation to understand your situation and explore how we can best support you.
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
Strategic consultancy
Ready to take your business in a new direction?
Reach out and let’s explore how Perspectiva can support you.
Strategic consultancy
Ready to take your business in a new direction?
Reach out and let’s explore how Perspectiva can support you.
Strategic consultancy
Ready to take your business in a new direction?
Reach out and let’s explore how Perspectiva can support you.